21.11.2013: Pilot project of communicating spirits in Alko concept stores
In our supplier afternoon of October we told you that we planned to experiment a new way of communicating strong beverages to the consumers visiting Alko shops.
The procedure is the same we have earlier had with beer types and the taste styles of wine. Now we are looking for a good communication model for strong beverages.
The pilot project has started in week 47 in Alko's concept stores, and it will go on until the next year.