Alko wants to provide its customers with world-class service. One integral element of an excellent customer experience is an interesting, diverse and top-notch selection of products.
Product safety and high quality are essential for an excellent selection. The products in Alko’s general selection are analysed by the Alcohol Control Laboratory (ACL) before ending up on the shelves. The analysis seeks to supplement the product selection process and ensure that the products are flawless in quality and comply with legislation.
When assessing the safety and quality of beverages, the laboratory goes above and beyond the legislative requirements set for Alko as a retailer. This serves Alko customers, as analyses reduce the number of defective products and thereby lead to fewer product returns. Long-term product research has served as a pacesetter for beverage suppliers and producers – the general quality of alcoholic beverages has improved over the years.
ACL generally at least analyses the alcohol content of an alcoholic beverage to ensure that it matches the ABV indicated on the label. In addition, it analyses characteristics such as the bitterness of beers, sugar content of wines and the amount of sulphur used as a wine preservative. In addition, many other analyses may be performed, depending on the beverage in question. ACL has a team of 15 people who examine about 5,000 products each year, carrying out a total of more than 50,000 analyses.