The suppliers’ product fairs are organized in a place reserved by Alko. Alko will organize glasses for tasting, tables and cleaning of the room.
Suppliers are responsible for drinks, spittoons and other needed supplementary material (e.g. brochures). The suppliers also need to add marketing information of presented products into Taste deposit before the event. The presented and tasted products must be on Alko’s selection or have a listing date within the next season. The presented products are hoped to be focused on topical products and novelties. Topical topics can be found in the seasonal special displays in Alko shop. Making and tasting of mixed drinks/cocktails is possible in the product fairs. Food cannot be served in the event.
Alko has previously organized its own open-door events (where personnel have a possibility to visit and taste novelties as well as topical products in one hour) in Alko’s regions. The open-door events and also the in-shop meetings between supplier and shop personnel are partly meant to be replaced with the suppliers’ product fair. The fairs will be from 09.30 to 16.30, and during this time the Shop Assortment Experts will participate in the fairs with four working hours and other personnel have a possibility to participate for two hours.
The invitation for suppliers’ product fairs is published always separately on Alko’s For suppliers webpages. The invitation includes a link for a binding registration for the event.