Sensory evaluation and additional samples

Alko chooses the products to be listed in the general selection using a sensory evaluation process. Additional samples are requested of products that proceed from the sensory evaluation to the next stage in the listing process.

Sensory evaluation is done by a jury of experts. Firstly, the aim is to find the best product from those offered for each search that best matches established customer needs. Secondly, the aim is to ensure product safety and compliance with the law.

Please find the video about the sensory evaluation process below.