Changes in updating the product taste description of wines

Alko is giving up uniform descriptions of wines in different package types.

Alko’s sensory evaluation team is responsible for product taste descriptions in the general selection. Products in the general selection are evaluated regularly and also when some significant change happens to the product for example a new vintage.

In general selection same products which are in different sales package (so called main and by-product) have got the same product description so far. This description has also been updated to all package types at the same time. However vintage is changing often at different time in different package types. Because the package type affects to the character of the wine Alko is giving up uniform descriptions of wines in different package types. This change does not affect to other product groups.

The guidelines for product changes has been updated in October 2016. In the future samples of product changes must be delivered in the product’s final package. More information: Product changes.