Alko reforms customer communication for spirit products during the autumn 2018

The aim is to add country-information for spirit products to both Alko's online shop product information card and product's price tag in the shop.

Implementation follows a familiar pattern of wines and brewery products.


Country of origin of the brand/recipe

In brewery products and spirits, the country of origin means country or area, from which the product's brand/recipe originates or from which the product is typically known.


Questions and feedback: marjo.pelkonen@alko.fi