Alko’s product segments are being updated for February 2019 assortment allocation

The product segments used in Alko’s assortment allocation model are being updated.

Updates have been made to the price points in the segments. In some segments the price points have been consolidated because of decreasing amount of products in the segment. In other segments new price points have been added because of new identified customer needs and increasing amount of products in the segment. The price point changes also react to the increasing alcoholic beverage tax valid from January 1st 2018.

The changing segments have been listed to an attachment of this announcement. Products will be locked to the new segments for the first time on June 5th 2018. Products will be allocated based on these new segments starting from the price list period beginning in February 2019.