The pilot of supplier’s product fairs continues in autumn 2019 - enrolment begins

Alko continues the new product fair concept pilot of presenting products together with the suppliers.

The suppliers’ product fair is an event where suppliers are responsible for presenting products and Alko personnel is participant. The purpose of suppliers’ product fairs is to contribute in-shop meetings between supplier and Alko shop personnel. The first pilot of the product fairs was in two Alko region (in Turku on 1 April 2019 and in Kuopio on 3 April 2019) in spring 2019 and a lot of positive feedback and development ideas were given. The pilot continues in the other Alko regions in autumn 2019.

The suppliers’ product fairs are organized in autumn in three places:

  • in Helsinki on Monday 30 September 2019
  • in Oulu on Wednesday 2 October 2019
  • in Tampere on Tuesday 8 October 2019

Estimated turnout for participants is 300 persons in Helsinki, 70 persons in Oulu and 130 persons in Tampere. The fairs will be from 09.30 to 16.30, and during this time the Shop Assortment Experts (from Alko’s four regions) will participate in the fairs with four working houres. Other personnel from the nearby area have a possibility to participate for two houres.

Alko will organize glasses for tasting, tables and cleaning of the room that Alko has reserved. Suppliers are responsible for drinks, spittoons and other needed supplementary material (e.g. brochures). The suppliers need also add a marketing information of presented products into Taste deposit before the event. The presented and tasted products must be on Alko’s selection or have a listing date during autumn 2019. The presented products are hoped to be focused on topical products and novelties. Topical topics can be found in the attached document of seasonal special displays in Alko shop. Making and tasting of mixed drinks/cocktails is possible in the product fairs. Food cannot be served in the event.

Because of the arrangements the suppliers have to do a binding registration for the events. Please, submit the binding registration via link by 20 August 2019:

More information on suppliers' product fairs is send via email only for the participants. Please make sure that the email address is correct on the registration form.