Bulletin for suppliers: Suppliers’ virtual product fair on April 2021

The suppliers’ product fair for Alko personnel is organized virtually on 14 April 2021. 

Unfortunately, due the situation caused by coronavirus the events are not able to be organized as planned in different places. Therefore, the suppliers and Alko's Shop Assortment Experts and Educators are invited to the virtual fair event, which is held on 14 April 2021 at 9.30-15.30. There will be 60-minute lunch break at the fair. Estimated turnout for Alko’s participants is 150 persons.

The suppliers’ virtual product fair is focused on sharing information and discussion. There will be no tasting in the event and therefore, sending of samples is not allowed. The participating suppliers are asked to prepare also for delivering a possible video material in advance. The concept of the fair will be the same than in the autumn 2020. The theme of the fair is the late spring and summer season.

Only companies that are Alko's suppliers have the right to participate to the fair. The fair can be participated by two people per a company. Suppliers need to submit a registration for the virtual product fair by 12 March 2021. On the registration form, suppliers need to announce information about two participants, as well as five main products they will present. These five products will be announced in advance to Alko employees attending to the fair.


Please make sure that the email address is correct on the registration form. The more specific information will be sent to the email address given in the registration in week 11. Before the fair, a rehearsal will be held. Time of the rehearsal will be announced later.

More information:
Johanna Hallberg (johanna.hallberg@alko.fi)
Kati Jalkanen (kati.jalkanen@alko.fi)