Don't let a drop become an ocean

Summer is a time for relaxation. Sunny days invite you to spend time outdoors enjoying the warm weather.  Keeping hydrated is important, but alcohol is neither a good thirst-quencher nor a suitable daily relaxant.

Our responsibility theme 'Don't let a drop become an ocean' seeks to spark off discussion about the habits and situations associated with drinking alcohol, especially during the summer. Summer and vacations are typically times when people may drink more alcohol than usual. It’s a good idea to think about the situations in which you drink alcohol and to estimate your own consumption.

According to a survey of drinking habits, at least 560,000 people in Finland who drink alcohol have a moderate or high risk of long-term health risks (source: National Institute for Health and Welfare (THL)). Alcohol consumption can have an impact not only on a person’s own wellbeing, but also on that of their loved ones. According to the survey, about half a million Finns have been seriously affected by the alcohol consumption of people who are close to them.

Are you worried about your alcohol use?

If you want to reduce your alcohol consumption or quit drinking completely, there are several ways to go about it. You could, for example, swap your usual alcoholic beverages for milder, low-alcohol or non-alcoholic alternatives.

If you’re finding it difficult to quit drinking on your own, help is available. Read more about reducing or quitting alcohol use.

You should carefully consider your alcohol use when you are in the company of children

Even if you don’t intend to hurt others through your alcohol use, it can still affect the lives of your loved ones in many ways. Alcohol has an impact not only on your own health, but also on the wellbeing of the people around you.

It’s always a good idea to take a critical look at your alcohol consumption in situations when children are present. Even if you consider yourself to be a moderate user, a child or young person may find it scary, as alcohol changes the behaviour of adults.

The posters for the 'Don't let a drop become an ocean' responsibility campaign were inspired by several classic movie posters: E.T., Vertigo and Jaws.