Our responsibility theme 'Don't let a drop become an ocean' seeks to spark off discussion about the habits and situations associated with drinking alcohol, especially during the summer. Summer and vacations are typically times when people may drink more alcohol than usual. It’s a good idea to think about the situations in which you drink alcohol and to estimate your own consumption.
According to a survey of drinking habits, at least 560,000 people in Finland who drink alcohol have a moderate or high risk of long-term health risks (source: National Institute for Health and Welfare (THL)). Alcohol consumption can have an impact not only on a person’s own wellbeing, but also on that of their loved ones. According to the survey, about half a million Finns have been seriously affected by the alcohol consumption of people who are close to them.