Make a habit of a Friday call
We cannot necessarily identify whether a person is lonely or not. That is why even the smallest encounter matters, and it can be more meaningful to the other person than you realise. Grab your phone because someone misses your call.
Alko’s products do not help overcome loneliness
Loneliness has been a challenge in our society already before the corona pandemic but these exeptional times have made it even more visibly. Alko aims to reduce loneliness in our society and prevent the alcohol-related harms caused by loneliness. Our main partners are MIELI Mental Health Finland and HelsinkiMissio. The products on Alko’s shelves are not medicine for loneliness.
Loneliness in Finland
Research shows that every third of us needs help for loneliness (source: Red Cross 2021). Anyone, at any age or with any social status, can experience loneliness. For example, moving to another city, getting a divorce, becoming an empty nester or going on retirement are life situations that may trigger feelings of loneliness.