The best cure for loneliness is connecting with another person

Alko’s products do not help overcome loneliness

The reduction of social contact, increase in remote work and cancellation of public events due to the coronavirus pandemic have all contributed to increasing people’s sense of social isolation and raising the visibility of loneliness. Studies have shown that perceived loneliness exposes people to harmful alcohol use, and we at Alko want to prevent loneliness in our society. The products on Alko’s shelves are not medicine for loneliness.

Loneliness in Finland

Research shows that more than 20 per cent of Finnish people experience loneliness in some point in their life, and four per cent suffer from long-term loneliness (source: Statistics Finland). Anyone, at any age, can experience loneliness. For example, moving to another city, getting a divorce, becoming an empty nester or going on retirement are life situations that may trigger feelings of loneliness.

What is loneliness?

Loneliness is a response to perceived social isolation and seclusion. Loneliness may cause melancholy, anxiety and feelings of shame, as well as physical and psychological nausea.

There are two types of loneliness: social and emotional. Social loneliness stems from the lack of important and meaningful relationships and networks with other people. Emotional loneliness is caused by the person’s perception of not being understood or seen even when they are around family or friends.

We should not confuse loneliness with aloneness. When you choose to be alone, it can be a positive thing and, in a hectic life situation, being alone may even be desired and relaxing.