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    EasterFirst of MayMidsummer traditionChristmas traditionTrends
    Trends

    View of current phenomena and trends in the beverage industry.

    Alko's trend report 2025

    What trends are shaping the beverage world right now? Alko has compiled current phenomena reflecting shifts in consumer preferences.

    Read more >

    Alko's trend report 2024

    A list of current beverage phenomena compiled by Alko. 

    Read more >

    Alko's trend report 2023

    Alko's review of the year´s beverage trends.

    Read more >

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